Why Savage X Fenty is So Influential

Savage X Fenty first launched in 2018, and the brand’s first runway show was released on September 20, 2019. The fashion show took many people by surprise because of the diverse models that walked in the show, as pictured below: 

Photo from Harper’s Bazaar

Instead of only featuring thin, white models, Rihanna’s show had many people of color and all kinds of body types. Rihanna and her team were able to break the boundaries of the modeling industry by appealing to real people and not just individuals that look like the average model. 

Savage X Fenty has absolutely stunning lingerie and caters to many body types, whereas other lingerie lines such as Victoria’s Secret are directed towards thin women. 

Photo from Fashion Gone Rogue

Rihanna’s lingerie brand is making a change and showing others that all body types and people are beautiful. Other brands are bound to see the success of Savage X Fenty and follow in Rihanna’s footsteps. While people may think that this lingerie line could be off-putting to people since it’s not the norm in the fashion industry, Rihanna is demonstrating that lingerie is still sexy no matter who you are and what you look like.