When it comes to fashion today, top brands make it their number one mission to promote and advertise their products. One of the best ways to ensure products are viewed is by uploading to social media. Social media has become one of the biggest marketing platforms for consumers, with user numbers growing at a steady pace.
Apps like Facebook, Pinterest and Instagram give viewers easy access to fast-changing fashion trends. These apps introduce users to new merchandise and have created a large selling interaction channel.
One of the most influential social media platforms is Instagram, which remains one of the top marketing tools for fashion’s biggest influencers to endorse their new products.
Why is Instagram the app to sway the public’s view on fashion and help dictate which styles are in?
Instagram has over 800 million subscribers from around the world and with a major percentage of celebrity accounts. It’s no wonder most people in today’s generation look to Instagram when it comes to the latest news in fashion.
In fact, a recent study showed that 50 percent of Instagram users follow fashion accounts for inspiration on their own style. Instagram’s easy accessibility and skyrocketing popularity, especially with the younger generations, have become a fashion staple due to the substantial media notoriety accounts receive from the huge news outlets.
Instagram’s success in the fashion industry comes from its top influencers such as the Kardashian and Jenner families. With just one picture, celebrities generate millions of likes, customers and purchasing power. Besides their status in society making them huge role models, these celebrities know the exact advertisements to use in order to rack in the followers. More precisely, they model their own products, interact with their fans, create live chats and make products that target a diverse demographic population.
It’s evident that based on the interaction between users and Instagram, the company has been able to study consumer needs, behaviors, and buying patterns. With this database under their belt, they are able to provide different strategies that help advertise the latest trend setters and fashion icons.
It’s a two way street for both companies on Instagram and their consumers. Instagram benefits by gaining sales and product promotion, while customers get to shop and wear the styles they love from their favorite celebrities. Instagram boosts consumer confidence and continues to motivate the ever changing fashion industry.