Best described as Sex and the City meets The Carrie Diaries, The Bold Type follows three best friends in their twenties working their way up the ladder at Scarlet, a fashion magazine based in New York.
Though a fictional magazine, Scarlet is largely based on Cosmopolitan thanks to executive producer Joanna Coles, the former editor-in-chief of Cosmopolitan.
Scarlet’s reputation is that of an empty gossip magazine filled with sex advice and quizzes when, in fact, the magazine focuses on female empowerment and delves into issues such as race, gender, sexuality, sexual assault, relationships, gun control, and body positivity.
Though the show is said to be one of the most realistic portrayals of working at a fashion magazine, it is not without its flaws; for example, the fact that the trio can borrow any clothing from the fashion closet, which is coincidentally also a safe haven where they meet up to address any crisis personal or work-related.
Though this is unrealistic, it explains why entry-level employees such as the three heroes, Jane (Katie Stevens), Sutton (Meghann Fahy), and Kat (Aisha Dee), can afford to wear designer clothes. This keeps the characters looking chic.
The Bold Type has built a strong fan base over the past four seasons thanks to its ability to address various social issues while continuing to maintain realistic characters.
Jane, Sutton, and Kat are true friends; not just there to create drama in the show, they are there for each other in times of need and are not afraid to call each other out if needed. The trio shows the importance of vulnerability and honesty in friendship.
The Bold Type also tries to avoid fashion industry clichés such as the strong hierarchy and back-stabbing environment often portrayed in shows and movies. Unlike in The Devil Wears Prada, the girls’ boss, Jaqueline Carlyle (Melora Hardin) is a supportive and somewhat mother-like character who fosters a positive workplace environment.
The Bold Type is not just a show about a fashion magazine and politics; it’s about identity, love, and friendship.