I don’t really “do” bold. My style is very subtle and casual. Jeans, t-shirt, and very little makeup (although I would like to wear more, I don’t want to take the time to learn how to properly put it on).
On those rare occasions, I do want to add something more to an outfit or my overall look, I add color to my lips. Lipstick, lip-gloss, or Chapstick that adds color.
Now I love bright red lipstick, but I have to be feeling really, really bold to wear that, partly because it really pops out on my pale complexion, so usually, I go for a more toned-down color or a colorful pink.
If I want a little bit more “shine” to my look, but not feeling too bold, I go with good old, simple gloss.
Finding the right color can be key, generally, something that doesn’t look too bad with your complexion is better. Soft pinks and mauve-ish colors seem to work well for me, but it’s different for everyone, and remember, what you think looks good is the most important thing to consider.