Schiaparelli lived up to every whimsical expectation as it launched Paris Haute Couture Week on July 4. The lineup includes everything from Chanel to Jean Paul Gaultier and Christian Dior.
The week is just getting started and viral runway moments are already flooding social media. As much as anyone who’s interested in the couture runway wants to be there live and in person, these four days of shows are accessible online. The calendar is available on the Haute Couture Week website.
Apps like TikTok, Instagram and Twitter are full of discussion and debate as collections debut each day. Users comment their thoughts on the inspiration behind looks, revival of brands, the thoughtfulness of new designs, and opinions on collections that deliver and those that miss. Celebrities and high-profile stars in attendance sit front row, sparking conversation on their own looks.
There are also posts circulating on the French standards of Haute Couture. Brands are either a part of The Fédération de la Haute Couture et de la Mode, or are guests who are invited to show their collections. According to its website, The Federation, “seeks to promote French fashion culture, where Haute Couture and creation have a major impact by combining traditional know how and contemporary technology.” Designers are showing for both prestige and to connect to a rich French fashion history.
This week premiers the Fall season, which takes place the first week of July. The Spring season happens during the last week of January.
Shows will run through July 7.