As one of the most popular K-Pop girl groups with millions of fans worldwide, BLACKPINK has it all: fame, the spotlight, star auras, and more. Aside from being known for its brilliant music, the group is also known for its unique styles, as each member of the four is an ambassador for famous fashion houses, and they all fit perfectly into the brands’ aesthetics.
Singer and rapper Jennie Kim has been labeled by fans as “Human Chanel” for years, and with one look at Jennie’s style, it is apparent that she deserves this title. She has been an ambassador for the brand since 2017, and she frequently wears Chanel during events, outings, music videos, magazine shoots and in her private life. Her love for the brand stems from her childhood, and her loyalty to Chanel is unlike any other. Jennie is also an ambassador for Calvin Klein, where she starred in multiple campaigns as the face of the brand.
Singer and dancer Roseanne Park (Rosé) is Yves Saint Laurent’s first global ambassador in 59 years. She is good friends with the brand’s creative director Anthony Vaccarello, as she attended the Met Gala in 2021 as Vaccarello’s guest, and she is also the muse for Yves Saint Laurent Beauté. Rosé is also the global ambassador of Tiffany & Co, stating that she has always loved the brand’s jewelry pieces. She became the face of the 2022 Tiffany HardWear campaign and was photographed wearing a variety of jewelry pieces from the brand.
Dancer and rapper Lalisa Manobal (Lisa) is Celine’s global ambassador and the muse of Hedi Slimane, the brand’s artistic, creative and image director. The brand experienced a youthful revival with Lisa’s influence ever since she was featured in Celine’s Essentials campaign in June 2020. Lisa is also the first female K-Pop idol to be appointed global brand ambassador at MAC Cosmetics, where she released a collection including powder blushes, eyeliner, an eyeshadow palette and a face powder.
Singer and actress Jisoo Kim is Dior’s muse and global ambassador, and she has modeled for the brand for many collections, including clothing, bags, and makeup. She attended many of Dior’s shows seated in the front row alongside the brand’s chairman and CEO Pietro Beccari, and her journey to Paris was documented by Dior’s social media accounts, proving that the brand loves her very dearly. Jisoo is also a brand ambassador for Cartier, where she will join the Panthère de Cartier community.
The powerful influence of BLACKPINK in the fashion industry is not to be overlooked; the four girls are greatly involved in the fashion world and serve as style icons to many, designers and fans alike. With the ever-growing popularity of K-Pop, it is certain that BLACKPINK will continue to change the fashion industry and move it in a more creative direction.